Marketing Technology Summit
The Innovation That Drives ROI
December 9, 2019 | 8:30 A.M. - 5:00 P.M.
To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a MARKETING ENGINEER! To become a marketing engineer you need to have your head around not just creative and marketing best practices – you need to know about the actual platforms and technologies that power your programs and success. You need to be conversant in CRM, marketing automation, mobile, analytics and other technologies that power your programs and drive ROI!
Join the New England Direct Marketing Association (NEDMA) for a day of cutting edge marketing technology education and start to become the Marketing Engineer you need to be! This informative event features speakers and luminaries who will present the latest and greatest technologies being used by marketers of all stripes.
Chief Digital Evangelist
Speakers and Sessions
Harry J. Gold
CEO & Founder
Chief Creative Officer
Professor; Director of Center for Marketing Technology
VP Search, Social, & Analytics
CEO and Founder
Director of Performance Advertising Sales
Ray Van Iterson
Marketing Strategy and Innovation
United States Postal Services
Co-Founder and Chief Executive Officer
Head of Product Marketing
Forrester CMO Leadership Group
John J. Wall
Partner and Head of Business Development
Director of Quality & Operational Initiatives