To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a MARKETING ENGINEER! To become a marketing engineer you need to have your head around not just creative and marketing best practices – you need to know about the actual platforms and technologies that power your programs and success. You need to be conversant in CRM, marketing automation, mobile, analytics and other technologies that power your programs and drive ROI!

Join the New England Direct Marketing Association (NEDMA) for a day of cutting edge marketing technology education and start to become the Marketing Engineer you need to be! This informative event features speakers and luminaries who will present the latest and greatest technologies being used by marketers of all stripes.

Keynote Speaker:

Vala Afshar

Chief Digital Evangelist

Salesforce

 

Speakers and Sessions

Harry J. Gold

CEO & Founder

Overdrive Interactive

Nancy Harhut

Chief Creative Officer

HBT Marketing

Dennis Kelly

CEO

Postalytics

Ian Cross

Professor; Director of Center for Marketing Technology

Bentley University

Jeff Selig

VP Search, Social, & Analytics

Overdrive Interactive

Bruce McMeekin

CEO and Founder

BKM Marketing

Ted McNulty

Director of Performance Advertising Sales

AdDaptive Intelligence

Ray Van Iterson

Marketing Strategy and Innovation

United States Postal Services

Anita Brearton

CEO

CabinetM

Larry Kavanagh

Co-Founder and Chief Executive Officer

NaviStone

Michael Peach

Head of Product Marketing

Lob

Sarah Montague

Principal Advisor

Forrester CMO Leadership Group

John J. Wall

Partner and Head of Business Development

Trust Insights

Aileen Cahill

Managing Partner

Customer Ergonomics

Kerry Hannify

Director of Quality & Operational Initiatives

Data-Mail, Inc

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