2014 Marketing Technology Summit

Past Speakers:

Christine Farrier

Christine Farrier

Sr. Manager, Field Marketing

DEMANDBASE

Scott Brinker

Scott Brinker

VP Platform Ecosystem

HubSpot

Harry J. Gold

Harry J. Gold

CEO & Founder

Overdrive Interactive

Nancy Harhut

Nancy Harhut

Chief Creative Officer

HBT Marketing

Tim Reis

Tim Reis

Director, Marketing Services’ Traditional Managed Agencies

Google

Michael Berger

Michael Berger

Director, Product Marketing

Marketo

Jeff Selig

Jeff Selig

VP of Earned Media & Analytics

Overdrive Interactive

Dennis Kelly

Dennis Kelly

CEO

Postalytics

Ian Cross

Ian Cross

Professor; Director of Center for Marketing Technology

Bentley University

Chris Requena

Chris Requena

VP of Business Development

Mobinett Interactive

Jeff Russo

Jeff Russo

Product Marketing Manager

HubSpot

Susan Connors

Susan Connors

EVP of Consumer Solutions

Quaero

Laura O’Connell

Laura O’Connell

Agency Development Manager

Google

Don Batsford

Don Batsford

Senior Account Manager

Google

Sheri Gilchrist

Sheri Gilchrist

Managing Director

BNY Mellon

Erik Newton

Erik Newton

Vice President Marketing Demand Generation

BrightEdge

Erik Newton

Natasha Morgan

Director of North American Marketing

Oracle Marketing Cloud

Mark Rafferty

Mark Rafferty

Regional Manager of Sales

Act-On Software, Inc.

Lauren Vargas

Lauren Vargas

Chief Technology Officer

Aetna

Fizz Ahmed

Fizz Ahmed

New Business Manager

Google

Past Sessions:

Natasha Morgan

“The Secret Sauce to the Sales & Marketing BFF Relationship: Using Marketing Technology to Accelerate Pipeline”

Natasha Morgan, Oracle Marketing Cloud

 

Remember when the Marketing/Sales BFF relationship was the holy grail for marketers? If you are following the current buzz around marketing, much of the talk has shifted from the demand waterfall and the buyer’s journey to the ever-changing and expanding role of the marketer, how marketing technology is driving that change, and how to best navigate that path with IT for their business and their customers’ experience. All the while, however, the pressure—and opportunity—remains on the marketer to delight customers and to generate revenue. We’ll talk about how the Marketing/Sales BFF relationship is more important than ever to creating an ideal customer experience and business success, and reveal a few real-life examples of how modern marketing minds have used technology to make that possible.

Natasha Morgan

Natasha Morgan Director of North American Marketing, Oracle Marketing Cloud

Natasha Morgan oversees North America Marketing for Oracle Marketing Cloud, a comprehensive marketing technology platform that equips modern marketers to deliver personalized customer experiences across all marketing channels while driving business innovation, value and revenue. Ms. Morgan is responsible for delivering multichannel marketing strategies that are sales-driven and have a direct impact on pipeline growth, conversion and acceleration. In her current role, she has built and manages a team that daily reinvents the how, what, when and where of field marketing. She is passionate about technology, specifically how its evolution and innovations are driven by customer behavior and in turn impact and empower marketing strategies and professionals. Ms. Morgan holds a Bachelor of Arts degree from Occidental Collage, and Master of Arts and Ph.D. degrees from the University of Texas at Austin.

Scott Brinker

The New Rules of Marketing Technology & Operations

Scott Brinker, VP Platform Ecosystem, HubSpot; Editor at chiefmartec.com; Program Chair, MarTech

 

Heading into 2019, marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. But we're still in the early days of systematically harnessing its potential.

In this session, Scott will distill "The New Rules of Marketing Technology & Operations" that are being shaped by best-in-class marketing teams:

  • Centralize everything you can.
  • Automate everything you can.
  • Decentralize everything you can.
  • Humanize everything you can.
  • Embrace continuous change.

These might sound paradoxical, but there's ways we can both centralize and decentralize, automate and humanize, and that's where the magic of modern marketing operations happens.

Scott Brinker, VP Platform Ecosystem, HubSpot; Editor at chiefmartec.com; Program Chair, MarTech

Scott Brinker has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Jim Levinger

Mobile: The "First Screen" for Direct Marketing — Content, Coupons, Commerce and Competition

Jim Levinger, Vecna

 

For years, mobile has been heralded as the "third screen," an optional accessory to TV and interactive. But mobile is increasingly becoming the first screen for many consumers, and is potentially the most effective screen for certain marketing activities. Used correctly, mobile is more personal, more relevant, and drives higher response rates than other mediums. This session will provide an overview of key trends and how to take advantage of opportunities and provide practical strategies to better engage consumers by using mobile in your marketing mix.

Jim Levinger

Jim Levinger Director of Business Development, Vecna

Jim Levinger has over 20 years of experience developing innovative mobile and interactive marketing programs with clients around the globe. He pioneered mobile barcode scanning in 2001, and founded and has led a number of companies, including Q-Ray Media, Nextcode, International Wireless, and PixelDance Communications.

Harry J.Gold

Crafting the Customer Journey

Harry J. Gold, Founder & CEO, Overdrive Interactive

 

Today, in order to be a great marketer, one must truly be able to visualize a full customer journey and experience from the customer’s point of view in an end-to-end way and then, you need make it happen! You need to understand how all the media, marketing stack components and action oriented creative of modern marketing fits together. This session will help you to instantly do just that! In this session you will learn to:

  • Plot out a customer journey and its marketing tech stack components
  • Optimize those components for performance and ROI
  • Strike emotional chords so prospects pay attention
  • Focus creative on conversion and engagement so prospects take action
  • React to prospects behavior and data with telemarketing, marketing automation and personalization
  • Measure what works and doesn’t work

Come ready to learn, ask questions and truly evolve how you approach digital marketing!

Harry J. Gold, Founder & CEO, Overdrive Interactive

Harry Gold is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, that has served top companies such as Harley-Davidson, GE, IBM, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, Dell/EMC, Bazooka Candy Brands, Samsonite, Cold-EEZE, Partners Healthcare and the Rockettes. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world. Harry was also voted Direct Marketer of the Year by the New England Direct Marketing Association.

Randy Corke

How Crowdsourcing can Draw Your Customers Closer and Drive New Business

Randy Corke, GoodCrowds

 

Crowdsourcing is an exciting, powerful new way to engage your clients and partners for real value, to build loyalty and to drive new business, but surprisingly few organizations understand what crowdsourcing is and how they can best use it for their benefit.

This presentation will give a clear understanding of crowdsourcing and explain how it works and what makes it different from other engagement methods such as surveys, focus groups and online forums, and, importantly, how crowdsourcing makes other direct marketing initiatives more effective. Through crowdsourcing, companies and organizations of all types can gain deep insight into market opportunities, identify new areas for growth, and make their organizations more relevant to their target markets.

As with any new engagement or marketing approach, there are right ways and wrong ways to apply it. This presentation will demystify crowdsourcing and open up new possibilities for attendees, through:

  • Case studies of how market leading organizations are using crowdsourcing to build competitive advantage
  • Examples of how to get the biggest ROI from a crowdsourcing programs
  • Best practices for crowdsourcing
  • Insight into the key factors to consider when planning a crowdsourcing engagement
Randy Corke

Randy Corke Founder and Principal, GoodCrowds

Randy Corke is a recognized expert in crowdsourcing and has worked with organizations around the world to conceptualize, plan and implement successful crowdsourcing engagements for a wide variety of clients. Randy is founder and principal of GoodCrowds, an advisory firm which specializes in working with private and public organizations to apply crowdsourcing to build business, gain sustainable competitive advantage and market insight.

Randy was previously a member of the founding management team of Chaordix, a world-leader in crowdsourcing, and as Chaordix' VP and Sr. Principal of Crowdsourcing Advisory, Randy provided crowdsourcing expertise to global clients including leading finance, CPG, telecom and airline companies, the US Government, universities and non-profits.

Randy has helped bring new technologies and methods to market for business value over the past twenty years, with specific focus on innovation, mobile and social media areas. He has been a featured speaker on crowdsourcing at multiple conferences including PIM 2012 and Crowdsortium, a guest lecturer on multiple campuses and holds a MBA from Cornell University and a B.A. from Middlebury College.

Niren Sirohi

Technology-Enabled Predictive Analytics Transforms Tomorrow's Contact Center

Niren Sirohi, iKnowtion

 

As the number of interaction channels have exploded, it has become harder to maintain a consistent customer experience across interaction touch-points. Only 15% of CIOs say that their companies do "very well" in maintaining a consistent user experience across all communication channels. Since most interaction channels are siloed and channels do not share information with one another, most customer experience breakdowns occur at the boundaries between interaction channels.

In this session, Niren Sirohi will explain some key principles driven by technology-enabled analytics that can improve the customer experience, reduce costs, help guide organizational decision making and improve overall revenue and ROI.

  • Find out why all interactions are information-rich
  • Discover ways self-service can and should be intelligent
  • Learn how to empower and transform your frontline
  • Understand the importance of "right channeling" customer interactions
  • Find out how to follow and inform the customer journey intelligently across channels
  • Discover ways to pre-empt interactions with analytics
Niren Sirohi

Niren Sirohi Vice President, Predictive Analytics, iKnowtion

Niren Sirohi, Ph.D., is Vice President, Predictive Analytics at iKnowtion and is responsible for leading the company's predictive analytics practice. For more than 20 years, Niren has been developing and implementing strategic analytic solutions for global brands across many industries including financial services, retail, automotive, consumer goods and telecommunications. Previously, Niren led Prophet's customer insight practice, as well as customer intelligence, research, and CRM functions within Fidelity Investments. Niren earned his Ph.D. in Management at Cornell's Johnson Graduate School of Management and he has an MBA from Bombay University and an undergraduate degree in Mechanical Engineering from the Indian Institute of Technology.

Scott Brinker

Creating a Marketing Technology Strategy

Scott Brinker, ion interactive

 

Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.

Scott Brinker

Scott Brinker Founder & CTO, ion interactive

Scott Brinker is the founder and CTO of ion interactive, a software company that provides a platform for creating and A/B testing app-like landing pages and microsites for web and mobile touchpoints. He is also the author of the Chief Marketing Technologist blog (chiefmartec.com), where he writes about the intersection of marketing and technology. Scott has degrees in computer science from Columbia and Harvard and an MBA from MIT.

Scott has previously spoken at SMX, SES, Online Marketing Summit, Pivot, FutureM, Pubcon, DemandCon, B2B LeadsCon, Gilbane Conference, Interactivity Digital, CreateTech, Inbound Marketing Summit, MarketingProfs B2B Forum, Search Insider Summit, and numerous events for companies such as Adobe, Marketo, SAS, and Widen.

Karl Wirth

The Right Message at the Right Time: How to Create a Better Customer Experience with Personalization

Karl Wirth, Evergage

 

Real-time marketing isn't just about social media anymore. Today, the technology exists for marketers to automatically respond to visitors on their website the moment they take specific actions. Real-time, behavior-based web personalization is not only increasing conversion rates, but also creating more seamless customer experiences, from the moment someone enters a website onward through their entire journey. According to a recent Evergage survey, 88% of digital marketers consider real-time marketing critical to their efforts, and many plan to invest in real-time technology this year. Learn how other marketers are seeing big results (case studies), how it works and how to get started.

Karl Wirth

Karl Wirth Co-Founder & CEO, Evergage

Under Karl Wirth's leadership, Evergage has experienced strong growth in its client base in 2013. Notable clients include Acquia, Bullhorn, Crimson Hexagon and Endurance International Group. Prior to Evergage, Karl spent 10 years as a product and marketing innovator at a variety of companies including RSA Security and Red Hat. He led the development of next gen software businesses in security, cloud-computing and marketing technology. Karl graduated from Harvard with a degree in physics.

Harry Gold

Search Marketing: Killer Tactics and New Technologies

Harry J. Gold, Overdrive Interactive

 

Think search is just about keywords, bids and clicks? Not anymore! Making search work in today's hyper-competitive climate is about making all your digital programs work together. It's about aligning your conversion environments, banner campaigns, call centers, marketing automation platforms and analytics to leverage the customer connection that starts with a simple search.

See Overdrive Interactive's CEO Harry J. Gold share constant truths and best practices of search marketing and speak about why search is still king when it comes to consistent and reliable ROI. Learn the tried and true methodologies that help companies compete and win in the ever more challenging search environment and see what new tactics and technologies are coming online. Session attendees will walk away with tips and tactics they can start using right away!

Harry Gold

Harry J. Gold CEO, Overdrive Interactive

Harry Gold is the Founder and CEO of Overdrive Interactive, an award-winning digital marketing firm in Boston, MA, that serves top companies such as Harley-Davidson, Samsonite, GE, EMC, Bright Horizons, Dow Jones, John Hancock, AAA, IBM and Philips. Harry's primary mission is to create innovative online marketing programs based on real-world success and to ensure that the marketing and technology best practices that drive those successes are continually institutionalized into the culture and methods of his agency.

Harry frequently gives lectures on search engine marketing, social media and online media for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association, Search Engine Strategies, The Online Marketing Summit, The Association of National Advertisers and Harvard University. He is also an expert columnist for ClickZ, whose email newsletters are sent out to over 100,000 subscribers.

Susan Connors

Up Close and Personal: Technology's Undeniable Impact on Individualization

Susan Connors, Quaero

 

For those companies looking to improve personalization, success depends upon both technology and technique. Enterprise personalization done well will be a key differentiator in this age of the consumer, but given the overwhelming volumes of digital data flowing into your organization, it is not easy. Learn the three key ingredients needed to drive personalization and ultimately increase customer engagement.

Susan Connors

Susan Connors EVP of Consumer Solutions, Quaero

In today's world of big data, you can capture every click, view, open, impression and tag. It's easy to be intimidated. Susan helps Quaero's clients understand what it all means and — even more important — how to move forward. (Just ask about her apple tree and earthworm analogy. Trust us, it will help.)

Susan brings 20 plus years of extensive experience in data management and customer data integration, crafting teams and solutions to service the marketing technology needs of various industries from telecommunications and financial services, to CPG and non-profits. At Quaero, she's responsible for the vision, solution and ongoing relationship management of B2B and B2C clients.

Prior to joining Quaero, Susan served as executive vice president of CognitiveDATA, a Merkle company. There she ran the teams responsible for client engagement, strategy and analytics, account management and production management. Prior posts at Merkle included vice president of database operations and vice president of client services.

Susan earned a Bachelor of Science degree in business administration, finance from George Mason University.

Michael Berger

Marketing Automation in Action: 5 Use Cases that Drive Real Results

Michael Berger, Marketo

 

Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results.

Michael Berger

Michael Berger Director, Product Marketing, Marketo

Michael Berger is the Director of Product Marketing at Marketo, a leading provider of Marketing Software that helps marketers build lasting relationships with prospects and customers at scale. Prior to joining the company, Michael was Sr. Director of Marketing at McGraw-Hill, where he deployed Marketo to help grow revenues for the company's technology offerings as the market was quickly transitioning from print to digital. Mike is a frequent speaker on topics related to Marketing Automation and Digital Marketing, and has a great deal of passion related to the critical role of technology in marketing today.

Laura O'Connell Fizz Ahmed

Inspiring Action with Video — Room 325

Laura O'Connell, Agency Development Manager, Google

Fizz Ahmed, New Business Manager, Google

 

Businesses are increasingly finding ways to tap into the intersection between brand and performance marketing through video. Research shows that by 2020, video will be 82% of consumer web traffic and eMarketer predicts that by 2021, digital video ad spend will rise to $22.2 billion. To become a lasting industry leader, marketers must understand how to navigate this platform and utilize it as a key acquisition tool.

In this session you will learn how to inspire action from your customers and drive measurable results for your business through video. By leveraging the power of Google’s data to convert YouTube’s engaged audiences, you will be at the forefront of the performance-driven video revolution.

Laura O'Connell

Laura O'Connell, Agency Development Manager, Google

Laura is an Agency Development Manager at Google, based in New York City. She works with Premier Partner agencies, including Overdrive Interactive, to ensure their team and clients are getting the best results from their digital marketing strategy. Prior to Google, she worked with Fortune 500 companies on the traditional media side at Fox Sports and Viacom. When not collaborating with agencies and advertisers to achieve business goals, she enjoys rock climbing, traveling, and ideally combining the two.

Laura O'Connell

Fizz Ahmed, New Business Manager, Google

Fizz is a New Business Manager at Google. His specialty is working with brands that are new to digital marketing. For businesses that lack digital marketing expertise, it is a daunting task to figure out how to tap into the power of Google to accelerate their growth. Fizz is an expert in building data-driven strategies to ease this endeavour for business leaders. When he’s not saving the world with Google Ads, Fizz enjoys painting, kayaking, and beach vacations.

Tim Reis

The Future of Marketing

Tim Reis, Director, Marketing Services’ Traditional Managed Agencies, Google

 

Consumer expectations are higher than ever before—and that means every brand is upping their game. The future of marketing is all about delivering relevant, useful, and assistive experiences. While the playbook is still being written, Google is at the forefront pushing advancements in technology and machine learning, helping marketers to improve their understanding of the consumer journey. Consumers have hundreds of touchpoints on their path to purchase and marketers need to figure out what resonates—and what doesn’t. Join Tim Reis in an engaging discussion on how Google is pioneering the future of marketing.

Tim Reis, Director, Marketing Services’ Traditional Managed Agencies, Google

As Director of Google Marketing Services’ Traditional Managed Agencies, Tim leads a team dedicated to partnering with the “Big 6” holding companies and strategic independent agencies to help their clients succeed by leveraging Google’s brand and performance tools.

Prior to his current assignment, Tim was Director of Google Marketing Services’ Performance Agencies, leading a team dedicated to providing strategic and technical support to advertising agencies working to grow advertisers’ business through digital media. He is a veteran of more than 11 years at Google and more than 30 years in media sales serving in roles that have spanned print, television and online.

Prior to joining the GMS team, Tim held a variety of roles at Google, most recently as Director of Performance Solutions Activation for North America, leading the implementation of performance products (search, performance display and remarketing products on desktop, tablet and mobile) strategy for the region, with special emphasis on leading the transition to a mobile first footing for the industry.

In previous roles at Google, Tim has led the Americas Mobile Solutions team, the Mobile Display advertising team for multiple industry verticals, Google’s Consumer Packaged Goods practice in the eastern region and one of Google’s financial services advertising teams.

Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was President of Forbes Custom Media, Forbes’ Vice President of Sales Development, founder & president of an independent media sales firm in Atlanta and Southeast Manager for Fortune magazine.

Tim is a frequent speaker at industry events including SXSW, IAB/MIXX, OMMA, Business Insider, SMX et al, and a guest lecturer at Columbia Business School. He is a former member of the North American Boards of Directors of the Mobile Marketing Association, the Promotion Marketing Association and the Direct Marketing Association’s Mobile-Digital Community Leadership Committee.

Jeff Russo

Integration, Interruption: Why and How Marketers Should Command Control of Marketing Automation & CRM Technology

Jeff Russo, HubSpot

 

It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.

Jeff Russo

Jeff Russo Product Marketing Manager, HubSpot

Heading up product marketing for HubSpot's sales tools division, Jeff Russo spends his days immersed in the world of CRM & sales technology, marketing automation, and pushing toward a world where it all works in harmony together. Jeff is a regular contributor to the HubSpot blog and a frequent speaker on sales and marketing technology. Prior to his current role, Jeff was the chief advocate for HubSpot's marketing database & automation tools.

Ted McNulty

Targeting Audiences with Direct Response Campaigns on Mobile

Ted McNulty, Jumptap

 

Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.

Ted McNulty

Ted McNulty Director of Performance Advertising Sales, Jumptap

Ted McNulty is the Director of Performance Advertising Sales at Jumptap. He joined Jumptap in 2010 and built the team that is responsible for growing performance revenue by over 500% in two years. By consistently exceeding CPA goals for major app developers and direct marketers, Jumptap has established itself as a leader in mobile performance advertising. Prior to Jumptap, Ted served as Director of Advertising Sales at NameMedia and led the search advertising team at Lycos.

Past Sponsors & Exhibitors

It's Your Call 6 Engines HR Associates
CapeAnn Development DMM DMM DMM
DMM Oracle ExactTarget Hubspot
Marketo AcquireB2B boingnet Oceanos
Shift Communications Loyalty Builders Madison Logic BKM Marketing
act-on MAX Classic Envelope Evergage

Past Attendee Organizations:

  • @websitepublicity
  • 7R Communications
  • AAA Southern New England
  • ACCC
  • AcquireB2B
  • Act-On Software, Inc.
  • Adobe
  • Agero
  • AGL Resources
  • Akamai
  • Alliance Print Group
  • Alternative Law Mediation Results
  • Amergent
  • American Consumer Credit Counseling
  • Amherst Label, Inc.
  • Amy Marks Consulting
  • Aprimo
  • Arnold Worldwide
  • Assette
  • Astro-Med/QuickLabel, Inc.
  • B Direct Marketing Communications
  • Babson College
  • BBCG
  • Bedrock Automation
  • Bentley University
  • Beth Israel Medical Ctr.
  • BKM Marketing
  • Bluetrain.io
  • Bob Scheier Associates
  • Boingnet
  • Boston Interactive
  • Boston Security and Alarm
  • Boston University
  • BostonTweet
  • Bottomline Technologies
  • Brainshark
  • BrandSure, LLC
  • Brigham & Women's Hospital
  • Cambridge Cooks
  • Carpet One Floor & Home
  • Carroll School of Management
  • Cause & Effect, Inc.
  • CCA Global Partners
  • Cengage Learning
  • CGI Interactive
  • CharmLab
  • Chief Marketer
  • CollegeWeekLive
  • Communications Collaborative
  • Condon Consultancy
  • Confluent Impact Communications
  • Conselltants
  • Conservation Services Group
  • Consumer Profiles Inc
  • Content Strategies
  • CoPatient
  • Corporate Technologies
  • Courier, Inc
  • Curry Interactive
  • D3 Logic
  • Dahlstrom & Company
  • Northeastern University
  • Data-Mail, Inc.
  • DataPoint Media
  • DaVinci Direct
  • Demandware
  • DesignQuest Visual Comms.
  • DiCOCCO & CO
  • Digital Wavefront
  • DigitasLBi
  • Direct Channel
  • Direct Impact Group
  • Direct Marketing News
  • DMM
  • Donovan Hatem, LLP
  • Dynagraf
  • eBay Enterprise
  • EcoValuePoints
  • Eloqua
  • EMC Corporation
  • Essco Calibration Lab
  • Essco Labs
  • Evergage
  • ExactTarget, a Salesforce.com company
  • Experience, Inc.
  • Fidelity Investments
  • Financial Fusion, Inc.
  • Fire Alarm Marketing
  • Fiserv
  • Flag Fables, Inc.
  • FM Global
  • ForwardJump Marketing
  • FreshAddress, Inc.
  • Gatso USA
  • GC Marketing Services
  • Global Partners LP
  • GN Netcom, Inc.
  • GoodCrowds
  • Google
  • Grand Circle Travel
  • Grossman Marketing Group
  • Gynzyme Genetics
  • Haering Consulting LLC
  • Harvard Business Review
  • Harvard Business School Publishing
  • Harvard Medical School
  • Harvest Solutions
  • healthEtreatment
  • Hello Direct Inc.
  • Hideaways International
  • Hingham Savings
  • HubSpot
  • Hunt Direct
  • IBM
  • IBM Interactive
  • IDG
  • IDG Connect
  • iKnowtion
  • InMotion Brand Strategies
  • Interactive Synergy, LLC
  • InterCity Press
  • International Mailing Solutions
  • Intronis
  • ion interactive
  • Janis Research Company, LLC
  • Japs-Olson Company
  • Jeff Laurie & Co.
  • Jenzabar, Inc.
  • Jet Mail Services
  • JHill Design
  • Jim Panagas Marketing & Communications
  • John Hancock
  • John Hancock Insurance
  • Johnson & Wales University
  • Jones Lang LaSalle
  • Kennedy Information
  • KleerMail
  • Knowledge Institute for Small Business Devel.
  • Labor Guild
  • Lawrance Direct
  • Liberty Mutual Insurance
  • Lifestyle Lift
  • Linkwell Services
  • LiquidHub
  • Lois Paul & Partners
  • Loyalty Builders
  • LPL Financial
  • Lucidea
  • Lungfish Communications
  • MA Housing Partnership
  • Mac McIntosh Incorporated
  • Magnitudee Consulting
  • Company
  • Mannis Home Enhancement
  • MannisMacNeil Design
  • Margiedana.com
  • Marketing Solutions Today
  • Marketo
  • MarketOne
  • Martech Creative
  • Mass General Hospital
  • Massachusetts Dental Society
  • Mc|K Healthcare
  • McCabe, Duval + Associates
  • McCarthy & King Marketing, Inc
  • MECHANICA
  • Medicus Healthcare Solutions, LLC
  • Melissa Data
  • Message Systems, Inc.
  • Metropolis Creative
  • MineralTree
  • Mintz Levin
  • MK3 Creative
  • MKE Enterprises
  • Mobinett Interactive
  • NEJM Group
  • Nelco Products, Inc.
  • Neolane
  • Net Atlantic, Inc.
  • New Dimensions in Technology, Inc.
  • Nowspeed, Inc.
  • NSMC
  • Nyopoly
  • ObserveIT
  • Oceanos, Inc.
  • Olivio
  • OpFocus, Inc.
  • Oracle
  • Oracle Marketing Cloud
  • Oracle|Eloqua
  • Overdrive Interactive
  • P+ Consulting
  • Page One Web Solutions
  • Pearson
  • PersonalCTO.net
  • Philips Healthcare
  • Philips Lifeline
  • Pile and Company
  • Pivotal Home Solutions
  • PJA Advertising + Marketing
  • Pri-Med, LLC
  • Primerevenue, Inc.
  • Privy
  • Progress Software
  • Project Repat
  • Quad/Graphics, Inc.
  • Quaero
  • Astro-Med/QuickLabel Systems, Inc.
  • RainCastle Communications
  • Redhead Media
  • RenaissanceOPTI
  • revenue + associates
  • Revenue Architects
  • Rivkind Associates
  • Rocket Farm Studios
  • SaaS Marketing Strategy Advisors
  • Sales Productivity Architects
  • Salesforce Marketing Cloud
  • Salesforce.com
  • Schneider Electric
  • Schneider Electric Legrand NA
  • Sha La La La Productions
  • Shawmut
  • Siemens
  • Silverpop, an IBM Co.
  • Slotkin Communications
  • Software AG
  • SourceLink
  • Streamix Consulting
  • Structural Graphics
  • Suffolk University
  • Suitcase.com
  • Sullivan Creative
  • Superior Packaging
  • Synergent
  • TCIC
  • THARLER DIRECTs
  • THD, Inc.
  • The Allied Group
  • The Boston Consulting Group
  • The Christian Science Monitor
  • The Connective Good
  • The Creative Group
  • The Creative Group
  • The Dannon Company
  • The Devereux Group, Inc.
  • The Field Companies Fulfillment Centers
  • The Kessler Group
  • The Westin Boston Waterfront
  • TransPerfect
  • Trillium Software, a Harte-Hanks Company
  • Tubifi
  • Twitter
  • UMassOnline
  • UniFirst Corporation
  • Unitrends
  • Up By Seven
  • USAlliance Federal Credit Union
  • User Interface Engineering
  • Vantage Deluxe World Travel
  • Verso
  • Video IQ
  • VideoLink, Inc.
  • Viewpoint Creative
  • Virtual DBS, Inc.
  • Virtusa Corp.
  • Vistaprint
  • WBUR
  • Webreply
  • WGBH
  • Wilde Agency
  • Wilgus Marketing
  • Winsper
  • WSI Corporation
  • Xconomy
  • Xenlulu
  • Zeta Interactive
  • Zmags

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