Marketing Technology Summit
Tim Reis

Inspire Action with Video

Tim Reis, Director, Marketing Services’ Traditional Managed Agencies, Google

 

Businesses are increasingly finding ways to tap into the intersection between brand and performance marketing through video. Research shows that by 2020, video will be 82% of consumer web traffic and eMarketer predicts that by 2021, digital video ad spend will rise to $22.2 billion. To become a lasting industry leader, marketers must understand how to navigate this platform and utilize it as a key acquisition tool.

In this session you will learn how to inspire action from your customers and drive measurable results for your business through video. By leveraging the power of Google’s data to convert YouTube’s engaged audiences, you will be at the forefront of the performance-driven video revolution.

Tim Reis, Director, Marketing Services’ Traditional Managed Agencies, Google

As Director of Google Marketing Services’ Traditional Managed Agencies, Tim leads a team dedicated to partnering with the “Big 6” holding companies and strategic independent agencies to help their clients succeed by leveraging Google’s brand and performance tools.

Prior to his current assignment, Tim was Director of Google Marketing Services’ Performance Agencies, leading a team dedicated to providing strategic and technical support to advertising agencies working to grow advertisers’ business through digital media. He is a veteran of more than 11 years at Google and more than 30 years in media sales serving in roles that have spanned print, television and online.

Prior to joining the GMS team, Tim held a variety of roles at Google, most recently as Director of Performance Solutions Activation for North America, leading the implementation of performance products (search, performance display and remarketing products on desktop, tablet and mobile) strategy for the region, with special emphasis on leading the transition to a mobile first footing for the industry.

In previous roles at Google, Tim has led the Americas Mobile Solutions team, the Mobile Display advertising team for multiple industry verticals, Google’s Consumer Packaged Goods practice in the eastern region and one of Google’s financial services advertising teams.

Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was President of Forbes Custom Media, Forbes’ Vice President of Sales Development, founder & president of an independent media sales firm in Atlanta and Southeast Manager for Fortune magazine.

Tim is a frequent speaker at industry events including SXSW, IAB/MIXX, OMMA, Business Insider, SMX et al, and a guest lecturer at Columbia Business School. He is a former member of the North American Boards of Directors of the Mobile Marketing Association, the Promotion Marketing Association and the Direct Marketing Association’s Mobile-Digital Community Leadership Committee.

Scott Brinker

The New Rules of Marketing Technology & Operations

Scott Brinker, VP Platform Ecosystem, HubSpot; Editor at chiefmartec.com; Program Chair, MarTech

 

Heading into 2019, marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. But we're still in the early days of systematically harnessing its potential.

In this session, Scott will distill "The New Rules of Marketing Technology & Operations" that are being shaped by best-in-class marketing teams:

  • Centralize everything you can.
  • Automate everything you can.
  • Decentralize everything you can.
  • Humanize everything you can.
  • Embrace continuous change.

These might sound paradoxical, but there's ways we can both centralize and decentralize, automate and humanize, and that's where the magic of modern marketing operations happens.

Scott Brinker, VP Platform Ecosystem, HubSpot; Editor at chiefmartec.com; Program Chair, MarTech

Scott Brinker has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Harry J.Gold

Crafting the Customer Journey

Harry J. Gold, Founder & CEO, Overdrive Interactive

 

Today, in order to be a great marketer, one must truly be able to visualize a full customer journey and experience from the customer’s point of view in an end-to-end way and then, you need make it happen! You need to understand how all the media, marketing stack components and action oriented creative of modern marketing fits together. This session will help you to instantly do just that! In this session you will learn to:

  • Plot out a customer journey and its marketing tech stack components
  • Optimize those components for performance and ROI
  • Strike emotional chords so prospects pay attention
  • Focus creative on conversion and engagement so prospects take action
  • React to prospects behavior and data with telemarketing, marketing automation and personalization
  • Measure what works and doesn’t work

Come ready to learn, ask questions and truly evolve how you approach digital marketing!

Harry J. Gold, Founder & CEO, Overdrive Interactive

Harry Gold is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, that has served top companies such as Harley-Davidson, GE, IBM, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, Dell/EMC, Bazooka Candy Brands, Samsonite, Cold-EEZE, Partners Healthcare and the Rockettes. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world. Harry was also was voted Direct Marketer of the Year by the New England Direct Marketing Association.

Nancy Harhut

How to Increase Recall, Response and Revenue with Neuromarketing

Nancy Harhut, Chief Creative Officer, HBT Marketing

 

New research by neuroscientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, mailings, etc. can still fail. Because people don’t make logical choices. However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the recall of our marketing messages, the response to them, and the revenue that results from them.

Discover how to apply the latest brain science findings from here and abroad to your marketing communications. Find out how to use the surprisingly powerful Von Restorff Effect, Availability Bias, Single Choice Aversion and more to trigger the behaviors you seek. See numerous examples from a variety of verticals. And leave this session ready to make your institution’s recall, response and ROI rates soar!

Nancy Harhut, Chief Creative Officer, HBT Marketing

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, GM Card, Dell, Nationwide, Bank of America, Sheraton, UnitedHealthcare, American Express, and more.

The Chief Creative Officer of HBT Marketing, Nancy is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she’s wowed audiences in Australia, Moscow, Stockholm, Sao Paulo and all over the US — including attendees at SXSW. Follow her on twitter at @nharhut for topical insights. A highly acclaimed speaker at NEDMA conferences and Summits, Nancy is a Past President of NEDMA and a NEDMA Director Marketer of the Year.

Ian Cross Melinda Powers Dennis Kelly Chris Bryant

Digital Marketing – Heaven or Hell

Ian Cross, Professor; Director of Center for Marketing Technology, Bentley University

Melinda Powers, Director of Digital Marketing and Communications, Certica Solutions

Dennis Kelly, CEO, Postalytics

Chris Bryant, Product Marketing Manager, Endurance International Group

 

Ian Cross, Professor; Director of Center for Marketing Technology, Bentley University

Ian Cross is a marketing professor at Bentley University and director of the CMT. Alongside his teaching career, Ian has worked in sales and marketing positions for over 30 years at companies including IBM, Wang, Kodak, CGI, and Thomson Reuters.

Melinda Powers, Director of Digital Marketing and Communications, Certica Solutions

Melinda Powers is a marketing and communications executive based in Boston MA. She is currently Director of Digital Marketing for Certica Solutions, a leading provider of platform-as-a-service for K12 education agencies. At Certica, Melinda leads the digital, SEO and Marketing Automation practices.

Prior to Certica, Melinda was the Vice President of Marketing at bTrade. At bTrade, Melinda was responsible for the global marketing strategy for bTrade’s enterprise level data encryption technology.

Melinda has over twenty years of marketing experience spanning across SEO, PPC, email marketing, content strategy, web development, social media marketing and optimization, web analytics, and holistic digital marketing strategy. Melinda has a B.A. in History from Regis College.

Dennis Kelly, CEO, Postalytics

Dennis Kelly is CEO at Postalytics, a local software startup that turns direct mail into a digital marketing channel with streamlined workflow, attribution and CRM integration. He’s been founding, managing and financing Boston area tech firms for over 25 years that have focused on both B2B and B2C audiences. Dennis is a regular presenter at New England and national marketing conferences as well as Postalytics’ webinar series.

Chris Bryant, Product Marketing Manager, Endurance International Group

Chris Bryant is a Product Marketing Manager for Endurance International Group, a software company headquartered in Burlington, MA that focuses on delivering marketing and website solutions for small businesses.

He is a market researcher and leads several initiatives designed to dive deeper into today’s digital marketing landscape, including how individual consumers and small businesses are adapting to today’s complex digital marketing toolset. Chris has over three years of experience at Endurance, helping re-define the companies target segments and renewing the brand’s product positioning and messaging.

Nicolas Robbe

Augmented Reality – what marketers should prepare for now

Nicolas Robbe, CEO and Co-founder, hoverlay

 

The way customers and shoppers interact with things and places is about to fundamentally change. With the latest advancement in Augmented Reality, content is moving with increasing fluidity between the digital world and the physical world, changing how people buy, compare products, and connect with brands.

In this session, you will learn:

  • The fundamentals of Augmented Reality and how it fits current digital strategies
  • How to create AR experiences that are powerful and differentiated
  • Three practical steps you can take today to be at the forefront of this major change

Nicolas Robbe, CEO and Co-founder, hoverlay

Nicolas Robbe is CEO and co-founder of hoverlay, and is a pioneer in the area of Artificial Intelligence and man-machine interfaces. During his career, Nicolas has held senior leadership positions and driven major growth at ILOG, IBM and Dynatrace. Nicolas holds a masters degree in Computer Science from UTC (France), and attended Stanford Graduate School of Business Executive Program.

Laura O'Connell Fizz Ahmed

Inspiring Action with Video

Laura O'Connell, Agency Development Manager, Google

Fizz Ahmed, New Business Manager, Google

 

Businesses are increasingly finding ways to tap into the intersection between brand and performance marketing through video. Research shows that by 2020, video will be 82% of consumer web traffic and eMarketer predicts that by 2021, digital video ad spend will rise to $22.2 billion. To become a lasting industry leader, marketers must understand how to navigate this platform and utilize it as a key acquisition tool.

In this session you will learn how to inspire action from your customers and drive measurable results for your business through video. By leveraging the power of Google’s data to convert YouTube’s engaged audiences, you will be at the forefront of the performance-driven video revolution.

Laura O'Connell

Laura O'Connell, Agency Development Manager, Google

Laura is an Agency Development Manager at Google, based in New York City. She works with Premier Partner agencies, including Overdrive Interactive, to ensure their team and clients are getting the best results from their digital marketing strategy. Prior to Google, she worked with Fortune 500 companies on the traditional media side at Fox Sports and Viacom. When not collaborating with agencies and advertisers to achieve business goals, she enjoys rock climbing, traveling, and ideally combining the two.

Laura O'Connell

Fizz Ahmed, New Business Manager, Google

Fizz is a New Business Manager at Google. His specialty is working with brands that are new to digital marketing. For businesses that lack digital marketing expertise, it is a daunting task to figure out how to tap into the power of Google to accelerate their growth. Fizz is an expert in building data-driven strategies to ease this endeavour for business leaders. When he’s not saving the world with Google Ads, Fizz enjoys painting, kayaking, and beach vacations.

Cindy Starr

What You Need To Know to Get The Most Out of Your Channel Marketing

Cindy Starr, Global Marketing | Customer Experience

 

As a marketer, whether you are just starting out or have a large established channel marketing program, you probably find yourself asking what else you could be doing to get more out of your channel mix. Are there minor changes that could make a real difference in your results? Are you using your channels to their greatest potential given constant changes in features, platforms and measurement options? It’s time to stop wondering and get some answers and ideas about how to get the most out of your channel marketing.

In this session, you will learn:

  • The channel mix that is most effective to meet your goals
  • Key things to know about each channel in today’s marketing environment
  • Metrics that are important to track and how to measure them
  • How to look at cross-channel impact
  • 10 things you can do right now to optimize your marketing efforts and drive greater efficiency
Laura O'Connell

Cindy Starr, Global Marketing | Customer Experience

Cindy Starr is currently a consultant helping major brands and startups refine their business and product strategies and optimize their marketing approach. In her prior role as Senior Vice President of Global Marketing for Vistaprint, she was responsible for performance across North America, Europe and Australia managing all customer acquisition and retention activities and overseeing all marketing channels. Before Vistaprint, Cindy was CMO of Smart Destinations, a travel e-commerce company. Cindy previously spent ten years in key leadership roles for digital agencies working with clients that included Comcast, Liberty Mutual, The Home Depot, HP and The Make-A-Wish Foundation.

Amanda Joyner Mike DeMaio

“I love you, you're perfect, now change!" A Sales and Marketing love story.

Amanda Joyner, Vice President Global Marketing, Ziff Davis B2B

Mike DeMaio, Director of Strategic Accounts, Ziff Davis B2B

 

Once upon a time, the sales and marketing teams of Company X fell madly in love, working happily hand-in-hand, growing revenues by leaps and bounds, consistently over-achieving their goals and being admired by all. Sound like a modern day fairy tale, too good to be true?? We thought so too...and then THIS happened. Come along on our journey to learn:

  • The one thing we did to change how our marketing team executes
  • 5 questions to ask your sales and marketing teams to assess whether you're on the road to a fairy tale romance or doomed to singleton-ville
  • Common pitfalls you can avoid when inheriting a legacy
  • How to best handle relationship issues without having to "break up"
  • How our "romance" ended (hint: it hasn't!)
  • Actionable ideas you can execute on your own journey to the perfect sales and marketing relationship

Amanda Joyner, Vice President Global Marketing, Ziff Davis B2B

Amanda Joyner currently serves as the Vice President of Global Marketing for Ziff Davis B2B, a division of Ziff Davis, a j2 company, based in Chicago, IL. Ziff Davis B2B is a performance marketing provider that introduces market-leading brands and products to highly targeted technology decision makers and influencers at critical points during the purchase decision cycle. Prior to this role, Amanda was the Vice President of Sales for emedia, also part of the Ziff Davis family of brands, where she led a team focused on providing demand generation solutions to the world's largest enterprise and mid-tier clients throughout North America. Amanda has over 18 years of sales experience building and growing profitable sales teams for leading brands including Groupon, Monster and Careerbuilder, as well as several start-ups. She began her career in higher education having served as an Assistant Dean of Students and Development Officer, both for Elon University. Amanda has a M.A. in Industrial Organizational Psychology and a B.A. degree in Psychology, both from from Marshall University in Huntington, WV.

Mike DeMaio, Director of Strategic Accounts, Ziff Davis B2B

Mike DeMaio has served in a variety of sales and sales leadership roles within the B2B division of Ziff Davis over the last 5 years. Mike currently serves as Director of Strategic Accounts based in Chicago, IL. Immediately prior to this role, Mike served as the Director of Sales for emedia, part of the Ziff Davis B2B family of brands. In all these roles, he's been notorious for helping B2B tech marketers optimize the various components of their content strategy and implementing marketing programs that drive ROI through full circle demand generation and content creation programs. With previous experience developing and executing dynamic and relevant sales strategy and methodologies for the IT, manufacturing, energy, transportation, wholesale, and recruitment industries, Mike’s insights have supported record breaking quarters YTD. Prior to emedia, Mike led sales for several organizations including Careerbuilder and Enterprise Rent-a-Car. Mike attended Lewis University in Romeoville, IL.

Sponsors & Exhibitors

Overdrive Interactive DMM DMM
Japs-Olson Company Cobrandit Video Sheppard Envelope Ziff Davis B2B

Share This Event:

+1 us!
Share us on LinkedIn!