Marketing Technology Summit

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Tim Reis

The Future of Marketing

Tim Reis, Director, Performance Agencies, Google

 

Consumer expectations are higher than ever before—and that means every brand is upping their game. The future of marketing is all about delivering relevant, useful, and assistive experiences. While the playbook is still being written, Google is at the forefront pushing advancements in technology and machine learning, helping marketers to improve their understanding of the consumer journey.

Consumers have hundreds of touchpoints on their path to purchase and marketers need to figure out what resonates—and what doesn’t. Join Tim Reis in an engaging discussion on how Google is pioneering the future of marketing.

Tim Reis, Director, Traditional Managed Agencies, Google

As Director of Google Marketing Services’ Traditional Managed Agencies, Tim leads a team dedicated to partnering with the “Big 6” holding companies and strategic independent agencies to help their clients succeed by leveraging Google’s brand and performance tools.

Prior to his current assignment, Tim was Director of Google Marketing Services’ Performance Agencies, leading a team dedicated to providing strategic and technical support to advertising agencies working to grow advertisers’ business through digital media. He is a veteran of more than 11 years at Google and more than 30 years in media sales serving in roles that have spanned print, television and online.

Prior to joining the GMS team, Tim held a variety of roles at Google, most recently as Director of Performance Solutions Activation for North America, leading the implementation of performance products (search, performance display and remarketing products on desktop, tablet and mobile) strategy for the region, with special emphasis on leading the transition to a mobile first footing for the industry.

In previous roles at Google, Tim has led the Americas Mobile Solutions team, the Mobile Display advertising team for multiple industry verticals, Google’s Consumer Packaged Goods practice in the eastern region and one of Google’s financial services advertising teams.

Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was President of Forbes Custom Media, Forbes’ Vice President of Sales Development, founder & president of an independent media sales firm in Atlanta and Southeast Manager for Fortune magazine.

Tim is a frequent speaker at industry events including SXSW, IAB/MIXX, OMMA, Business Insider, SMX et al, and a guest lecturer at Columbia Business School. He is a former member of the North American Boards of Directors of the Mobile Marketing Association, the Promotion Marketing Association and the Direct Marketing Association’s Mobile-Digital Community Leadership Committee.

Scott Brinker

The 5 Forces of Marketing Operations: Balancing Centralization & Decentralization / Automation & Humanity with Continuous Change

Scott Brinker, VP Platform Ecosystem, HubSpot; Editor at chiefmartec.com; Program Chair, MarTech

 

Scott Brinker, VP Platform Ecosystem, HubSpot; Editor at chiefmartec.com; Program Chair, MarTech

Scott Brinker has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Harry J.Gold

Crafting the Customer Journey

Harry J. Gold, Founder & CEO, Overdrive Interactive

 

Today, in order to be a great marketer, one must truly be able to visualize a full customer journey and experience from the customer’s point of view in an end-to-end way and then, you need make it happen! You need to understand how all the media, marketing stack components and action oriented creative of modern marketing fits together. This session will help you to instantly do just that! In this session you will learn to:

  • Plot out a customer journey and its marketing tech stack components
  • Optimize those components for performance and ROI
  • Strike emotional chords so prospects pay attention
  • Focus creative on conversion and engagement so prospects take action
  • React to prospects behavior and data with telemarketing, marketing automation and personalization
  • Measure what works and doesn’t work

Come ready to learn, ask questions and truly evolve how you approach digital marketing!

Harry J. Gold, Founder & CEO, Overdrive Interactive

Harry Gold is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, that has served top companies such as Harley-Davidson, GE, IBM, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, Dell/EMC, Bazooka Candy Brands, Samsonite, Cold-EEZE, Partners Healthcare and the Rockettes. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world. Harry was also was voted Direct Marketer of the Year by the New England Direct Marketing Association.

Nancy Harhut

How to Increase Recall, Response and Revenue with Neuromarketing

Nancy Harhut, Chief Creative Officer, HBT Marketing

 

New research by neuroscientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, mailings, etc. can still fail. Because people don’t make logical choices. However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the recall of our marketing messages, the response to them, and the revenue that results from them.

Discover how to apply the latest brain science findings from here and abroad to your marketing communications. Find out how to use the surprisingly powerful Von Restorff Effect, Availability Bias, Single Choice Aversion and more to trigger the behaviors you seek. See numerous examples from a variety of verticals. And leave this session ready to make your institution’s recall, response and ROI rates soar!

Nancy Harhut, Chief Creative Officer, HBT Marketing

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, GM Card, Dell, Nationwide, Bank of America, Sheraton, UnitedHealthcare, American Express, and more.

The Chief Creative Officer of HBT Marketing, Nancy is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she’s wowed audiences in Australia, Moscow, Stockholm, Sao Paulo and all over the US — including attendees at SXSW. Follow her on twitter at @nharhut for topical insights. A highly acclaimed speaker at NEDMA conferences and Summits, Nancy is a Past President of NEDMA and a NEDMA Director Marketer of the Year.

Ian Cross Melinda Powers Dennis Kelly

Digital Marketing – Heaven or Hell

Ian Cross, Professor; Director of Center for Marketing Technology, Bentley University

Melinda Powers, Director of Digital Marketing and Communications, Certica Solutions

Dennis Kelly, CEO, Boingnet

 

Ian Cross, Professor; Director of Center for Marketing Technology, Bentley University

Ian Cross is a marketing professor at Bentley University and director of the CMT. Alongside his teaching career, Ian has worked in sales and marketing positions for over 30 years at companies including IBM, Wang, Kodak, CGI, and Thomson Reuters.

Melinda Powers, Director of Digital Marketing and Communications, Certica Solutions

Melinda Powers is a marketing and communications executive based in Boston MA. She is currently Director of Digital Marketing for Certica Solutions, a leading provider of platform-as-a-service for K12 education agencies. At Certica, Melinda leads the digital, SEO and Marketing Automation practices.

Prior to Certica, Melinda was the Vice President of Marketing at bTrade. At bTrade, Melinda was responsible for the global marketing strategy for bTrade’s enterprise level data encryption technology.

Melinda has over twenty years of marketing experience spanning across SEO, PPC, email marketing, content strategy, web development, social media marketing and optimization, web analytics, and holistic digital marketing strategy. Melinda has a B.A. in History from Regis College.

Dennis Kelly, CEO, Boingnet

Dennis Kelly, CEO Boingnet, a local software startup that helps direct marketers, agencies and print service providers develop highly effective multi-channel campaigns. He’s been founding, managing and financing Boston area tech firms for over 25 years that have focused on both B2B and B2C audiences. Dennis is a regular presenter at New England and national marketing conferences as well as Boingnet’s webinar series.

Nicolas Robbe

Augmented Reality – what marketers should prepare for now

Nicolas Robbe, CEO and Co-founder, hoverlay

 

The way customers and shoppers interact with things and places is about to fundamentally change. With the latest advancement in Augmented Reality, content is moving with increasing fluidity between the digital world and the physical world, changing how people buy, compare products, and connect with brands.

In this session, you will learn:

  • The fundamentals of Augmented Reality and how it fits current digital strategies
  • How to create AR experiences that are powerful and differentiated
  • Three practical steps you can take today to be at the forefront of this major change

Nicolas Robbe, CEO and Co-founder, hoverlay

Nicolas Robbe is CEO and co-founder of hoverlay, and is a pioneer in the area of Artificial Intelligence and man-machine interfaces. During his career, Nicolas has held senior leadership positions and driven major growth at ILOG, IBM and Dynatrace. Nicolas holds a masters degree in Computer Science from UTC (France), and attended Stanford Graduate School of Business Executive Program.

Laura O'Connell Fizz Ahmed

Inspiring Action with Video

Laura O'Connell, Agency Development Manager, Google

Fizz Ahmed, New Business Manager, Google

 

Businesses are increasingly finding ways to tap into the intersection between brand and performance marketing through video. Research shows that by 2020, video will be 82% of consumer web traffic and eMarketer predicts that by 2021, digital video ad spend will rise to $22.2 billion. To become a lasting industry leader, marketers must understand how to navigate this platform and utilize it as a key acquisition tool.

In this session you will learn how to inspire action from your customers and drive measurable results for your business through video. By leveraging the power of Google’s data to convert YouTube’s engaged audiences, you will be at the forefront of the performance-driven video revolution.

Laura O'Connell

Laura O'Connell, Agency Development Manager, Google

Laura is an Agency Development Manager at Google, based in New York City. She works with Premier Partner agencies, including Overdrive Interactive, to ensure their team and clients are getting the best results from their digital marketing strategy. Prior to Google, she worked with Fortune 500 companies on the traditional media side at Fox Sports and Viacom. When not collaborating with agencies and advertisers to achieve business goals, she enjoys rock climbing, traveling, and ideally combining the two.

Laura O'Connell

Fizz Ahmed, New Business Manager, Google

Fizz is a New Business Manager at Google. His specialty is working with brands that are new to digital marketing. For businesses that lack digital marketing expertise, it is a daunting task to figure out how to tap into the power of Google to accelerate their growth. Fizz is an expert in building data-driven strategies to ease this endeavour for business leaders. When he’s not saving the world with Google Ads, Fizz enjoys painting, kayaking, and beach vacations.

Sponsors & Exhibitors

Overdrive Interactive DMM DMM Japs-Olson Company

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